Indonesia's coffee scene is buzzing, and one name is echoing louder than the rest – Tomoro Coffee. Founded by Xing Wei Yuan, a seasoned entrepreneur, Tomoro Coffee has set its sights on becoming the leading coffee chain in Southeast Asia. Yet, amidst this astonishing expansion, Tomoro Coffee has achieved a feat many growing chains struggle with– maintaining unwavering quality. So, how does Tomoro manage this delicate balancing act? Unwavering Control: Avoiding Franchise According to Bisnis.com, Tomoro Coffee aims to open 400 stores by the end of 2023 without franchise models. Without franchising their business chains, they have control over their development, innovation, and quality. Adapting to Local Tastes: In his interview with the Global Coffee Report, Star, Xing Wei Yuan's English name, stated that Tomoro Coffee is adopting the unique approach of milk-tea businesses that offer new combinations frequently. While the other coffee chains only change their coffee beans based on seasonality, Tomoro offers localized menus that they add every month. Invest in Technology Advancement. Tomoro Coffee's aggressive expansion hinges on standardization, consistency, and high-quality output, as Fish Sun, Tomoro's Vice President of Products and Supply Chain, explained to the Global Coffee Report. To achieve this at scale, they leverage technology through a partnership with Eversys. Their E'4 and Cameo machines, capable of handling over 1,200 cups per day each, ensure efficient and consistent coffee production. Leveraging Data for Personalized Marketing: The F&B industry is notoriously dynamic. To adapt to constantly evolving customer preferences, Tomoro launched a simple mobile app. This app gathers data on customer behavior, allowing them to personalize experiences and inform product development. Tomoro Coffee stands as a prime example of a company achieving phenomenal growth while remaining true to its core values of quality and innovation. Their commitment to exceptional coffee experiences, coupled with strategic expansion and tech-driven initiatives, positions them for continued success in the ever-evolving coffee landscape.